Interactive Media Products
Netflix-
Target audience
Minecraft
For Minecraft there are many different effective features that are seen on the home page would be the clear buttons on the game, this makes it easy for the audience to use the game for the audience is younger and may find a complicated menu hard to use. Another feature that is effective would be the clear markings of which button the user is on, this makes it easier for people to use and know what they are going to be clicking. One non-effective feature that Minecraft has would be that the producers frequently update the game which can lead to the audience being confused by what is happening in the game.
Netflix has multiple different target audiences depending on what the user watches and their age. For example there will be recommended movies and series that Netflix will generate for the user to consider watching, on the site there are previews on the content that you hover over for a while this is a feature to attract the audience to the product and to check it out. On the child's page the screen is bright and full of colour, however the adults page is dark and dull for souls are more likely to watch Netflix at night.
Purpose
The purpose Netflix is to allow the audience to stream movies and series without adverts or commercials when using the internet. Netflix original purpose was for the audience to order movies and series that they wanted to be on the website that aren't already on it. The purpose of Netflix is different to ITV Player because the user can browse more content and are not specific on what they want to watch on Netflix, however on ITV Player the user know what they want to watch and are only interested in watching it. ITV Player mainly has LIVE TV on it and has more adverts on it through the programmes and has marketing platforms included in the content unlike Netflix.
Navigation
On the Netflix menu there are always categories series and movies, there is a feature that starts to play a trailer of the best parts of the movie or series, this feature is used to draw the audience into the materials and for them to consider watching it. The menu disappears when you click or swipe to the right of the screen, there will then be different categories for the user to choose from including watch now, browse, search, latest, TV series, movies and +my list. This is a good layout for the site because the menu can take up a lot of space so by having the option of getting rid of the menu and then only getting it back when the user wants it. On the other hand this feature can get annoying for the user because they may want to search a certain movie/series but have to go back to then swipe to the left to the start of the list to get the menu.
These features are useful for the target audience for the adult setting, on the other hand on the Childs section the most famous characters are shown in colourful circles that look like stickers. This attracts the child to their favourite characters, which makes it easier for them to know what they want to watch and can tell a parent what they want to watch easier.
Accessibility
On Netflix there are different accessibility features for specific people, for example there is subtitles in different languages, audio description, voice commands, font size, brightness, playback speed. These are all included in Netflix so then it is more accessible for people to use if they suffer with any form of disabilities.
Laws
For Netflix the content would have to have copyright laws and restrictions out on the content for then site is a streaming platform meaning the company needs permission to stream another companies products. If they do not have permission to stream certain products then Netflix could get fined by the company from taking profit when it is not their own content.
Page size
App Store app size
On Netflix there are many features that are efficient for the users for example there is the dark screen feature for the adult setting on the platform, which is useful for the users of that age range for they tend to watch TV later at night because they normally have a job or kids to look after. Another effective feature on Netflix would be the sticker looking icons at the top of the kids page that have specific characters that the kids would know about and are popular. A none effective feature on Netflix would be the previews on the shows that can spoil some of the content, this can also get annoying for people that do not want this feature.
Instagram
Target audience
The target audience for Instagram is the ages between 13 - 25 years old, mainly for females for they are stereotypically known to be the ones that post the most on social media. They are known to do this for the attention of others or to show themselves off to the opposite sex and get likes, comments and shares. Mainstreamers would mainly use Instagram because they are more interested in keeping up to date with the latest trends and news that are popular now.
Purpose
Different people use Instagram for different purposes but the main purpose is for people to post and share their photos and videos with their audience. People have gained a financial living from posting on Instagram, through promoting companies, gaining followers and likes and people can even sell other peoples products with their permission. However, other users just use Instagram for scrolling through others feed and to keep updated on their favourite things.
Navigation
On Instagram there is a different method of navigation to other apps for they use icons instead of text for it then means that people from countries that may speak a different language can access the app and use it for the icons tell you what the icon does. This then makes it so that more people around the world can use Instagram and feel comfortable with not having to keep changing the language on the app.
Accessibility
Instagram has different methods of accessibility for different people, for example there is the automatic alternative text feature so that screen readers can then describe what’s on the screen for visually impaired people. There is also the feature of being able to change the setting of the layout of the app from light to dark mode in case people struggle to look at bright white screens, another feature that is featured is the fact that there are icons used on the app instead of text this is always a good idea to do for then people that may have issues with reading can then use the app without much struggle, people that are also from other countries and speak different languages can also use this for the same reasons so they can then change the language of the app to suit them being another accessibility feature.
Laws
From Instagram using and containing peoples person information it means that the app needs to have a data protection act for all the data they obtain in a user, this can be used through the user agreeing to the privacy policy and the terms and conditions of the app. However, if Instagram did not have a secure data protection act then users can fine Instagram if their data was leaked or used for other purposes.
Instagram has many effective features that can be helpful for the audience for example there is the easy navigation systems that can be helpful and useful, the audience is a range of different ages meaning an easy navigation bar would be helpful. Another efficient feature would be the clear icons for the like button, comment section, save section and the share section, from these features being easy to see and navigate it means that the audience would be able to browse through the platform easier with a more enjoyable experience. However, on Instagram a none efficient feature would be that in the comment section the response from Instagram when there is a negative or hate comment does not get noticed straight away meaning there could be a negative impact on the users.
FaceBook
Target audience
For Facebook the target audience demographics are the ages from 18 to 44 years old being males in the status of C1C2DE. Facebook is for all ethnicity groups and is more for mainstreamers because these are the people that would be more interested in the content on Facebook, this is because the audience can post on the platform with text, videos and photos. Mainstreamers are people that like the local news and gossip of what has been happening in their areas because they are the type of people that are bored often and like to know the gossip to then talk to other people about it with.
Purpose
The main purpose of Facebook was the connect the world and give people the power to build a community with other people around the world. People can do this through posting about their lives with a status and their general posts, texting other people globally, join groups on Facebook you can even FaceTime and call people through Facebook as long as you are friends with them.
Navigation
Similar to Instagram the navigation on Facebook is done with icons his is because it is more accessible for people and the two platforms are joined. For example there are the icons at both the top and the bottom of the screen when on the app, the top icons have text with them for live videos, photos and check ins, however on the bottom of the screen there is no text on the icons for they are more noticeable for the audience to know what they are for. There is also a search bar at the very top of the app that disappears when the user scrolls down but when they scroll back up a little the top half of the original bar appears with the search bar and logo.
Accessibility
Throughout the improvements of Facebook the accessibility of the app and website has been changed so it is more efficient for certain users. For example there are features of scalable font sizes which make it easier for people that are visually impaired to them access, there is also the option to change headings so that screen readers can then access and read the material more efficiently for the user. When a visually impaired person is sending a message or trying to post something on Facebook there is now an accessibility feature that tells them that they have successfully posted or sent it through a screen reader announcement.
Laws
On Facebook there is a data protection act to protect the users personal details that they chose not to make public, these details are only shown to the user and the Facebook company. If any of the data was leaked for any reason then Facebook would be held responsible to sort the issue out and to strengthen their data protection act, they can also be fined if it’s any important data that others can get hold off.
For FaceBook there are many effective features on the site such as the clear layout on the platform and the easy icons the audience can see and use. From the icons being images it means that the audience that may speak other languages or struggle with reading can then access the platform without needing to be able to read. A feature that is not effective would be that there is bad cyber security throughout the platform for people can find one another easily and can hack peoples accounts with ease. This is a dangerous feature because some FaceBook users are young children.
Target audience
Minecraft is a game that everyone can play if they have the equipment, however the main age group for minecraft is 5-15 year olds that are mainly male and in the upper to middle class for they have to have access to the console and a TV. There are no specific ethnical group for the game because everyone could play it, the main locations that this game is played is in the UK, USA and Canada. Children that may play this game are kids that stay in the house a lot for any reason, this is because they game can be addictive and is time consuming.
Purpose
The purpose of Minecraft on Xbox is so that children can connect with their friends and be free with their imagination to build anything their hearts desire. The game has a lack in violence unless the user chooses to play in survivor mode where they will then have to dedicate time to the game to be able to build their life on the game. The game gives children the free will to explore and chat to friends whilst they play with each other and have fun building or completing quests with each other.
Navigation
From the target audience age range the navigation system is simple for the user to control for there are big clear buttons for the player to click to start the game, access setting and the marketplace for the game. This is easier for the player to understand for they are aimed to be younger children that may not be able to read properly yet. The controls system for the game is also simple and does not contain anything complicated at all and there is a centred graphic for the player so then they can see where the screen is pointing and so they then know where forwards is and backwards and how to aim easier.
Accessibility
During Minecraft there are many different accessibility features that have developed over time for example there is the accessible menu navigation and narration feature, speech to text for people that may be visually impaired, chat text style formatting, font size, controls sizes, new achievement screen in bedrock, adjustable audio channels in bedrock and the updated ore patterns.
Laws
From Minecraft being an online gaming service for younger children there is a protection system that doesn’t allow there to be any harsh language used in any chat systems and to make sure that people cannot get hold of other people’s personal details through a secure data protection act.
553.09MB compared to Call Of Duty where there can be 540 Minecrafts in 1 Call of Duty
ITV Player
Target audience
ITV has a target audience being famous ages 16-34 years old, this is because these people stereotypical like to watch crime based shows or soaps that contain drama and excitement for the audience, that live in the UK or USA that are more a house-person than an outdoors person that are in the social class of ABC1. The reason for the social class being ABC1 is because ITV Player is a subscription based system meaning you have to pay to be able to access the platform.
Purpose
This subscription based platform is an online video on demand service that allows their subscribers to access their favourite shows that have been broadcasted on ITV platforms. The purpose of this site is so that people can reshape the world we live in and for ITV to be more than just TV from giving her audience an creative platform to explore.
Navigation
For the navigation of ITV Player there are no complicated or confusing system of navigation because if the target audience, there is a simple search bar, navigation bar, swiping system and scrolling system to go through the channels and programmes, ITV channel choices, popular shows that people search for and watch and then the category system that shows simply the different genres and types of series that people can watch. This navigation system is simple and effective for the target audience for they can browse for news tv shows or just search in for the shows they are interested in watching.
Accessibility
On the site there are settings for people to choose from that can add sign language translations on the programmes for people that maybe hearing impaired and ITV signposts, there is also the option for people that are visually impaired to have the audio descriptions turned on and the narration to be on so they can then hear what is going on when the programme is being played. There is also the option for people to put subtitles on so then people that may have hearing issues can then read along with the programme so they can still access the materials, these accessibility features are useful for many different people for they make it so that the site is more accessible for their users and more comfortable for them to use knowing they have options to make their experience nicer for them.
Laws
On ITV Player there are many different laws that they have to consider when having this subscription based service live for the subscribers must be able to unsubscribe within 14 days as they please too, the company also needs to have permission from producers to stream the services. ITV Player would also need to have confirmation from the users through a terms and conditions system, this is then a method so that the company can get a clear answer from the user if they agree with the terms and conditions thy at the company requests and states.
In conclusion ITV Player is effective because it allows the audience to stream their gossip channels and soaps easier and more efficiently. This platform is specifically used for people that like to watch gossip channels/soaps, this can easily be done with ITV Player because of the selection bar seen on the screens, on this there is a gallery of different shows that the audience could use more efficiently. Another effective feature on this platform would be that there is a clear search bar at the top of the screen and there is also a 'popular catch up' and 'popular rentals' section, the is an effective feature for the platform uses the word 'popular' and not trending because the target audience for ITV Player is for an older audience and they would know what poplar means. An ineffective feature on the platform would be that the title of the shows is small and the audience wouldn't be able to see it easily. A feature that could improve the platform could be by giving the audience a recommended list due to the content they have already viewed.
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